What I Talked About at Dreamforce 2014

alt text image of Anthony Iannarino at Dreamforce 2014

If you missed my speech at Dreamforce, here is what I said: I told the audience at Dreamforce that they have to create a higher level of value if they want their dream clients to find them compelling. I told them creating a higher level of value is a differentiator. I showed … [Read more...]

Value Creation Is the Main Thing

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Covey said, "The main thing is to keep the main thing the main thing." It was clever, funny, and true. intentions and outcomes matter most. The main thing when you are engaged with a client, dream client, or prospect is to create value during every interaction. The more value … [Read more...]

Episode 34 – How to Make People Love You with Jeb Blount

Jeb Blount is the CEO of Sales Gravy, but he spends most of his time on the road training really large sales organizations. I just picked up Jeb’s new book People Love You: The Real Secret to Delivering Legendary Customer Experiences (I’ll now buy and read all of his books). Jeb … [Read more...]

Selling Is Still About Relationships

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In every stalled or lost deal there is a person (or persons) who opposed (or didn’t support) the salesperson and their sales organization. There is someone who wouldn’t engage with the salesperson or who wasn’t convinced of the value that they could create. Someone opposed this … [Read more...]

Salespeople Are Becoming More Valuable

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Today, Andy points us to this idea. And my inbox today contains an email that says, “I am one of four salesmen in an organization that hates the thought that we might come close to coming across as ‘salesy.’ As a result of these good intentions, we neutered the sales-team to a … [Read more...]

Transact Me? Transact You!

alt text image a broken rail road track

I bought a new telephone. I liked it so much that I bought a new tablet from the same manufacturer. But the tablet didn’t work with my cellular provider, so I called them. Within minutes, my telecommunications company had me up and running. But the next day I made a change to my … [Read more...]

To Create Greater Value Be Strategic

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Salespeople (and their leaders) ask me what they can do to be more compelling. By that they mean how can they motivate their clients and dream clients to take action. Here’s the thing: If you want to be compelling, find out what is already compelling. Move to higher, more … [Read more...]

How Owning Outcomes Creates Greater Value

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It’s impossible to be a Level 4 Value Creator without owning the outcomes that you sell. Your clients expect you to be accountable for results, just like any member of their management team. Here’s how to own outcomes. Ensure Execution: The invoice you sent your client may note … [Read more...]

How to Care, Create Trust, and Create Greater Value

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Caring is at the heart of consultative selling. Transactional selling models are built on not caring. This is why they often unwittingly destroy trust. Here is how you can care more, create more trust, and by doing so, create greater value. Be Client-Focused: The more focused … [Read more...]

How to Create Greater Value

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If you want to move from transactional to consultative, here is where you start. Spend More Time in Discovery: Spend more time in discovery understanding your dream client's real needs. You want to understand the needs that they know how to express, and you want to understand … [Read more...]