The Hustler’s Playbook: Hustlers Expect More

alt text image of a woman on a ladder above the cloud

Hustlers expect more. Hustlers expect more of themselves. They expect to perform at a higher level. They expect to produce better results. This is the natural outcome of holding themselves to a higher standard than anyone else would dare to expect from them. The hustler sets … [Read more...]

Translating Price Objections

alt text image of four faces drawn on fingers, each speaking a different language

Sometimes what you hear isn’t what is said. Fortunately, I am fluent in “client,” and I can translate. You thought you heard a price objection. Your price is higher than your competitors. Translation: I don’t perceive the value and you haven’t differentiated that value. If … [Read more...]