On the Usefulness of Recurring Themes

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The themes that reoccur over and over again provide you with strong evidence. The reoccurrence of the same problem or challenge is strong evidence that you need to change. The recurring successes provide evidence that you should do more of what is working. Recurring … [Read more...]

Why I Don’t Trust The Research

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Sales research shows one part of a picture. It's a view from a certain angle. From that angle you get a very clear picture. Of something. But not everything. From a different view, you get a completely different picture. It's a very clear picture too. This view is equally as … [Read more...]

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