The Sales Blog
Those of us who write and speak about selling today are often guilty of communicating as if each idea is a universal truth. Most of what we write our broad generalizations. This is what makes them useful. You can understand the idea and use it where it’s beneficial to do … [Read more...]
You want certainty. You want to know that what you are doing is working now and will continue to work in the future. What you really want is a sustainable competitive advantage. But there is no longer any “sustainable” in competitive advantage. The last thing you can expect … [Read more...]
Most things aren’t black or white. They aren't either/or. Most things live somewhere in the middle of a continuum. This is why all generalizations are lies. We like to talk about ideas as if they’re all universals. And there are surely some universal principles that can’t … [Read more...]
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