Leading With Discounts and Offending Your Customers

alt text image of salespeople knocking on doors

The poor salesperson that rang my doorbell had a wonderful deal for me. He said, “I have my trucks in the area over the next few days, and if you sign up for service, I can do it for half price.” I told him that I would accept his deal for half off the regular price, but then … [Read more...]

How to Turn a Transactional Relationship Consultative

alt text image of a road sign indicating a hairpin turn

When you engage a new prospect for the very first time, you have to decide whether or not you are going to be a transactional salesperson or a consultative salesperson. Your dream client doesn’t know who you are, and they are going to do their best to discern how to think about … [Read more...]