The Tools Are Amplifiers

alt text image of an amplifier

Why do the fundamentals of good selling come before social tools and social selling? Because the new tools are amplifiers. They amplify what you already are. If you’re a pitch machine, always pushing how wonderful your product, your service, or your solution is, the new tools … [Read more...]

They’re Looking Back

They're Looking Back

You’re using social media tools to look at your prospective clients. You’re using things like LinkedIn, Twitter, and Facebook to get an understanding of who your prospective client really is, what they’re thinking about, and how you might make a connection. And that’s all well … [Read more...]