The Last Word On Cold Calling Versus Social Media

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I believe in social selling. I believe that the tool kit that is social media has made the world much smaller, has given us an easier way to learn about our clients, and has provided a much easier way to both connect and nurture relationships. I have won major accounts with … [Read more...]

Episode 32 – Duct Tape Selling with John Jantsch

It’s remarkable that John Jantsch and I had never been introduced to each other before now. Everyone knows John and his work helping small businesses at Duct Tape Marketing. Huffington Post calls him one of the top 100 people to follow on Twitter, and Forbes calls his site one of … [Read more...]

Social And Selling Without Shame

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There are some people who believe that selling has no place on social media. They believe that to sell would be unholy, profane, impure. They believe that social is for connecting with other people, for communicating, and for sharing the richness of our lives. But there is no … [Read more...]

Social Media and a Long Trail

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Social media is a very, very long trail. Everything you write, every picture you post, every comment you make lives on the Internet forever. Even if you take down something you have written or posted, someone may have captured a screen shot and saved it for posterity. You don’t … [Read more...]

How to Measure the ROI on Social Selling

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Maybe you’re having trouble proving the return on your investment of time and energy in social selling. Let's see how social stacks up. Your ROI on Activities What is your return on investment for sending a thank you card to a prospect that took your call or connected you with … [Read more...]

The Tools Are Amplifiers

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Why do the fundamentals of good selling come before social tools and social selling? Because the new tools are amplifiers. They amplify what you already are. If you’re a pitch machine, always pushing how wonderful your product, your service, or your solution is, the new tools … [Read more...]

Prospecting is a Campaign

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Prospecting isn't an event. Prospecting isn’t something that you do one time in an attempt to open an opportunity in a relationship with your dream client. Prospecting is a campaign. You know I’m still a big fan of cold calling (download my free e-book here). But cold calling by … [Read more...]

Episode 12 – On Success and Social Selling with Jill Rowley

Jill Rowley is social selling evangelist. As one of the first 100 employees hired atSalesforce.com, as the Eloqueen at Eloqua, and now in her new role as a social media evangelist in sales enablement at Oracle, Jill is the perfect example of someone who possess the attributes … [Read more...]

Episode 9 – The Changing World of Sales with Jill Konrath

Does Jill Konrath really require an introduction? I think not. Jill shares ideas about what’s changed in sales, gives a wake up call to sales leadership, shares how social media is a like a small town, and shares some of the results of her LinkedIn survey. Show Notes Jill … [Read more...]

They’re Looking Back

They're Looking Back

You’re using social media tools to look at your prospective clients. You’re using things like LinkedIn, Twitter, and Facebook to get an understanding of who your prospective client really is, what they’re thinking about, and how you might make a connection. And that’s all well … [Read more...]