Episode 36 – Up Your Game with David Bradford

David Bradford is a hard man to introduce. I'll point you here to his website to learn more, because to describe him simply as the CEO if Hirevue is to do him an injustice. David is a brilliant connector, a hustler, and an operator. He gets things done. But most importantly, he … [Read more...]

Episode 32 – Duct Tape Selling with John Jantsch

It’s remarkable that John Jantsch and I had never been introduced to each other before now. Everyone knows John and his work helping small businesses at Duct Tape Marketing. Huffington Post calls him one of the top 100 people to follow on Twitter, and Forbes calls his site one of … [Read more...]

Own Your Social Platform

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I bought the domain name iannarino.com in 1996. I only used it for email. In 2007, when I bought www.thesalesblog.com, I let www.iannarino.com expire, believing that my last name was so unusual, and so difficult to spell, that it was essentially worthless. I had no idea what to … [Read more...]

Social Media and a Long Trail

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Social media is a very, very long trail. Everything you write, every picture you post, every comment you make lives on the Internet forever. Even if you take down something you have written or posted, someone may have captured a screen shot and saved it for posterity. You don’t … [Read more...]

How to Measure the ROI on Social Selling

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Maybe you’re having trouble proving the return on your investment of time and energy in social selling. Let's see how social stacks up. Your ROI on Activities What is your return on investment for sending a thank you card to a prospect that took your call or connected you with … [Read more...]

Why Can’t I See You?

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My client said, “Why can’t I see you.” The reason he couldn’t see me is rather simple. I called him from my cellular phone, and I was driving the through Starbucks. The phone was on the seat next to me. He expected to see me because I called him over Skype, and we almost … [Read more...]

The Tools Are Amplifiers

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Why do the fundamentals of good selling come before social tools and social selling? Because the new tools are amplifiers. They amplify what you already are. If you’re a pitch machine, always pushing how wonderful your product, your service, or your solution is, the new tools … [Read more...]

Leaving A Trail of Negativity Behind You

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You’re entitled to your opinions. It’s okay that you have strong political leanings in some direction. You might even believe that it’s your duty and responsibility to share your opinions with the rest of us. But you might do well to consider whether social media is the right … [Read more...]

A Warning to Salespeople About Social Media

A Warning to Sales People About Social Media

Almost daily I see social media folks with good intentions suggest that cold calling is dead. They (incorrectly) write that selling is dead, that no one likes salespeople, and that even salespeople don’t like being salespeople. With good hearts, they suggest things like changing … [Read more...]

You’re Doing Social Media Wrong

You’re Doing Social Media Wrong

Most people don’t really intend to be takers. They don’t intend to do social media wrong. But the tool kit makes it easy. It’s easy to find people with an audience. And it’s easy to find their email address. But that doesn’t mean that you are entitled to leverage someone else's … [Read more...]