The Sales Blog
Almost daily I see social media folks with good intentions suggest that cold calling is dead. They (incorrectly) write that selling is dead, that no one likes salespeople, and that even salespeople don’t like being salespeople. With good hearts, they suggest things like … [Read more...]
Most people don’t really intend to be takers. They don’t intend to do social media wrong. But the tool kit makes it easy. It’s easy to find people with an audience. And it’s easy to find their email address. But that doesn’t mean that you are entitled to leverage … [Read more...]
You research your prospective clients before you call them. You research them before you actually make a sales call, too (right?). You try to learn as much as you can about them so you’re prepared when you finally with them. And there's a lot of information available. You learn … [Read more...]
Leaving A Trail of Negativity Behind You
You’re entitled to your opinions. It’s okay that you have strong political leanings in some direction. You might even believe that it’s your duty and responsibility to share your opinions with the rest of us. But you might do well to consider whether social media is the … [Read more...]