Stop Leading With Price

alt text image of a man leading a woman dancing

Sometimes we sell price without meaning to. We are prospecting and ask the client what they’re paying their present supplier. Or we find out that the prospect placed an order with someone instead of us, and so we ask what they paid for that particular order. Who is making the … [Read more...]

Don’t Try to Make Selling Easy

Don’t Try to Make Selling Easy

If your business model isn’t lowest price, and it almost certainly isn’t, then you can’t afford to sell price. As much as you believe it would make it easier to sell, it would do nothing to help your produce better sales results. Here are a few reasons why. Execution Is … [Read more...]

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