7 Great Reasons to Disqualify a Prospective Client

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You always try to be everything to everyone. - Everclear You aren't everything to everyone. And they aren't everything to you either. You have limited time: You don’t have enough time to call on--or win--every prospective client you might serve. You have to ruthlessly … [Read more...]

The Real Qualifier

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Your dream client might spend in a fortune in your segment. They may have the exact set of problems, challenges, and opportunities around which you create a level of value that is literrally unmatched. Your dream client might be leaving a massive amount of money on the table. … [Read more...]