Why Your Guest Post Fails

alt text image of a blog plan on a blackboard

I know a lot of people firmly believe that you can–and should–increase your web presence by finding other people with a presence and asking them if you can write a guest post. The idea is that, by exposing their audience to you and your ideas, you will gain new community … [Read more...]

You Are The Conductor, Not First Chair

You Are The Conductor, Not First Chair

As a salesperson, you own the outcomes you sell. You are accountable for the results that you promise. But being accountable for the outcomes doesn't make you accountable for the transactions that make up those outcomes. It makes you accountable for orchestrating the team that … [Read more...]

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