What the Oscars Can Teach You About Your Sales Presentation

alt text image of an oscar statue

I don’t watch the Academy Awards anymore. I love the movies. I love storytelling. And I love to watch what a group of creative people can put together. But the Academy doesn’t understand their medium or their audience. The Hollywood insiders care about all of their technical … [Read more...]

If You Want Faster Results Find a Model

alt text image of a scientist taking a strand of dna

Selling is very much like swimming. You can’t learn to swim by reading a book about swimming, and you can’t learn to sell by reading a book about sales (although reading books after you spend some time in the deep end will help you tremendously). When it comes to producing … [Read more...]