5 Reasons Your Prospect Doesn’t Buy (And What To Do About Them)

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Yesterday I had a Facebook chat exchange with my friend, Chris. We were chatting about why people who know they need to change don’t buy when what is being sold will help them. Here are five reasons your prospective clients don’t buy and some ideas about how you can better serve … [Read more...]

Negativity and Proximity Deprivation

alt text image of an egg with a frown painted on it

Once you recognize that someone on your team is negative, you have to begin the process of removing them. The longer you wait to remove that person, the more you risk the rest of your team. Negativity is the only cancer that spreads by contact, and leaving the person in their … [Read more...]

You Are Already An Expert At Writing a Value Proposition

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You are already an expert at writing value propositions. Over the course of your lifetime you’ve written thousands of value propositions. Well, to be honest, you didn’t actually write these value propositions. But rest assured, you did create value proposition. Let’s look at … [Read more...]

What Dissatisfaction Means (Part One)

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We use the word "dissatisfaction" to describe the gap between the status quo and some better future state. It might mean that your dream client is unhappy with something now. They might have some pain that they can point to. It might also mean they have aspirations. They might … [Read more...]