What Dissatisfaction Means (Part One)

alt text image of a dictionary

We use the word "dissatisfaction" to describe the gap between the status quo and some better future state. It might mean that your dream client is unhappy with something now. They might have some pain that they can point to. It might also mean they have aspirations. They might … [Read more...]

On Dissatisfaction

alt text image of a finger pointing at a first aid sign

People don’t change unless and until they are dissatisfied. Without dissatisfaction, there’s nothing to compel your prospective client to do something. There’s no reason for them to take action. Your job in sales is to discover dissatisfaction or create it. Find … [Read more...]

Download my E-Book: How to Crush It, Kill It, and Master Cold Calling Now! FREE when you subscribe to my newsletter »