There Is No Such Thing as a Ready-to-Buy Lead

There Is No Such Thing as a Ready-to-Buy Lead

A ready to buy lead is a unicorn. It’s a fairy tale. If you’re going to succeed in sales, you take your leads where you find them. So what if they’re not yet ready to buy? The question you should be asking yourself is “who is going to help get them ready to buy?” If your … [Read more...]

Episode 4 – Zero Time Selling with Andy Paul

Andy Paul is a consultant, speaker, and author. He's also a good friend and a member of my tribe. I've been studying lean thinking and agile management, and Andy's book Zero Time Selling fits nicely in this category. Andy shares why you should try to have the maximum impact with … [Read more...]