I am fascinated by the idea of ideas. And I am fascinated by how ideas spread. In 1995, I walked past a book in Barnes & Noble called The Lucifer Principle: A Scientific Expedition Into the Forces of History by Howard Bloom. The book affected me deeply. It is a book about … [Read more...]
Selling to the A, B, and F Suites
February 18, 2013 by 5 Comments
You’re might be overly concerned with selling to the C-suite. Authority used to reside in fewer people. Now decisions are more and more made by consensus. The elevator from the ground floor passes through every floor on its way to the Executive Suite. And it’s likely your … [Read more...]
Leaving A Trail of Negativity Behind You