On Talking Points

alt text image of a suit sitting in front of a microphone

Pick any three Sunday morning political/talk/current events shows, like Fox News Sunday with Chris Wallace, Meet the Press with David Gregory, or Situation Room with Wolf Blitzer. Watch the ones that share your brand of America's political parties if it makes you more … [Read more...]

The CEO of the Problem

The CEO of the Problem

You don’t always need access to the highest levels of your dream client to make a deal. You don’t necessarily need access to the C-Suite to find the authority you need to win. But you do need the “CEO of the problem.” The title “CEO of the problem” isn’t a real title (as if you … [Read more...]

Episode 6 – How Ideas Spread with Howard Bloom

I am fascinated by the idea of ideas. And I am fascinated by how ideas spread. In 1995, I walked past a book in Barnes & Noble called The Lucifer Principle: A Scientific Expedition Into the Forces of History by Howard Bloom. The book affected me deeply. It is a book about … [Read more...]

Selling to the A, B, and F Suites

Selling to the A, B, and F Suites

You’re might be overly concerned with selling to the C-suite. Authority used to reside in fewer people. Now decisions are more and more made by consensus. The elevator from the ground floor passes through every floor on its way to the Executive Suite. And it’s likely your deal … [Read more...]