Stay On Message

alt text image of a sign saying stay on the trail

A few years ago, I spoke to a big sales organization. Their leadership team was brilliant. They were all on message, and the message was powerful. But it fell flat with the sales force. I wasn’t sure why it didn’t inspire them. For some reason it just didn’t … [Read more...]

Without An Idea, You’re Just Complaining

Without An Idea, You're Just Complaining

If you go to people to share a problem without sharing an idea as to how the problem might be solved, you're just complaining. Even if you don't mean to be negative, you are. And the more you talk about the problem without also talking about what you intend to do about it, the … [Read more...]

Play the Angel’s Advocate

Play the Angel's Advocate

Have you ever been faced with a problem and, in an attempt to solve it, shared ideas only to have your ideas shot down by everyone in the room? Have you ever left a meeting where nothing was decided because every idea presented was immediately dismissed as wrong, too difficult, … [Read more...]

Follow Your Recipe

Follow Your Recipe

If you don’t follow the recipe, things don’t turn out like they should. This is especially true if the recipe is your business model. Most of us don’t sell the lowest price. We also don’t sell the best product, either. We sell the best total solution, the combination that … [Read more...]

Episode 6 – How Ideas Spread with Howard Bloom

I am fascinated by the idea of ideas. And I am fascinated by how ideas spread. In 1995, I walked past a book in Barnes & Noble called The Lucifer Principle: A Scientific Expedition Into the Forces of History by Howard Bloom. The book affected me deeply. It is a book about … [Read more...]

From Idea to Execution to Idea

From Idea to Execution to Idea

One of the keys to prospecting effectively is having a differentiated, compelling idea. You get in because you have some way that you can help your prospective client with some new or better outcome. It’s your ideas that make you worth meeting with (and it’s your lack of … [Read more...]

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