Video: What Are Dream Clients?

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Focus on the Right Targets

alt text image of target with darts close to the bullseye

The biggest and best prospects in your territory already have someone providing them with what you sell. They're completely satisfied. Okay, they're not completely satisfied, but they will tell you they are. Your biggest and best prospects, your dream clients, have had the same … [Read more...]

Episode 11 – Reaching the Clients You Are Meant to Serve with Michael Port

Michael Port is a New York Times best selling author, a speaker, and an entrepreneur. I had a chance to spend some time with Michael at Chris Brogan’s ImpactNext event in New York City, and I asked him to step In the Arena to talk about the Red Velvet Rope Policy, the hero inside … [Read more...]