Legitimacy and Lack of Consensus

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Note: This is not a political post. If your comments reveal your politics, I’ll most likely delete them. This post is about learning from what you see around you. The following statements are indisputable facts, not my political opinion. The Affordable Care Act (or Obamacare) … [Read more...]

Value Creator’s Code: 100% Brand Equity

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Not so long ago, call it right after World War II, a bargain was struck. You would trade 47 years of your life for a salary, healthcare, and a pension plan. At some point in time this bargain fell apart. It wasn’t broken all at once. It deteriorated over time, maybe starting in … [Read more...]

10 Things That Have Dramatically Changed Sales

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Things have changed. Globalization: Globalization has been around a long, long time. But in the last couple decades, a lot of labor moved overseas because labor was cheaper there. Then, white collar jobs started to follow. As it turns out brains are cheaper there, too. … [Read more...]

Ten Popular Ideas About Sales That Aren’t Exactly True

Ten Things About Sales That Aren't Exactly True

There are all kinds of ideas about what works and what doesn't work in sales. Some of it contains a truth, but not the whole truth. Buyers are doing a ton of research. It’s true that buyers are doing research. Maybe some are 57%, 67%, or 117% through their buying process … [Read more...]

Without An Idea, You’re Just Complaining

Without An Idea, You're Just Complaining

If you go to people to share a problem without sharing an idea as to how the problem might be solved, you're just complaining. Even if you don't mean to be negative, you are. And the more you talk about the problem without also talking about what you intend to do about it, the … [Read more...]

Play the Angel’s Advocate

Play the Angel's Advocate

Have you ever been faced with a problem and, in an attempt to solve it, shared ideas only to have your ideas shot down by everyone in the room? Have you ever left a meeting where nothing was decided because every idea presented was immediately dismissed as wrong, too difficult, … [Read more...]

From Idea to Execution to Idea

From Idea to Execution to Idea

One of the keys to prospecting effectively is having a differentiated, compelling idea. You get in because you have some way that you can help your prospective client with some new or better outcome. It’s your ideas that make you worth meeting with (and it’s your lack of ideas … [Read more...]

Episode 5 – How to Live Through this Disruptive Age with Gerhard Gschwandtner

I've known about Gerhard Gschwandtner for a long time. I've been a long time reader of his flagship publication, Selling Power Magazine. But I'd never had occasion to meet Gerhard. At the end of 2012, Gerhard announced that I had won Top Sales World's gold medal for the best … [Read more...]

My Disclaimer for the Disruptive Age

My Disclaimer for the Disruptive Age

Those of us who write and speak about selling today are often guilty of communicating as if each idea is a universal truth. Most of what we write our broad generalizations. This is what makes them useful. You can understand the idea and use it where it’s beneficial to do so. But … [Read more...]

Four Rules for This Disruptive Age

Four Rules for This Disruptive Age

You want certainty. You want to know that what you are doing is working now and will continue to work in the future. What you really want is a sustainable competitive advantage. But there is no longer any “sustainable” in competitive advantage. The last thing you can expect in … [Read more...]