The Three Rules (A Sales Perspective)

alt text image of the book The Three Rules: How Exceptional Companies Think

Whenever we find ourselves in a competitive sales situation, it never fails that we find ourselves competing on price. Our dream clients ask us to sharpen our pencils and, in an attempt to win, we sharpen it (sometimes down to a little tiny nub). But instead of sharpening our … [Read more...]

Episode 1 – The Impact Equation with Chris Brogan

Impact Equation

This is the maiden voyage of the podcast In the Arena. It's fitting that the first episode is an interview with the one person who has been instrumental in the development of my platform, my good friend, Chris Brogan. We discuss Chris's book The Impact Equation and why … [Read more...]