The Hustler’s Playbook: A 10 Step Guide to Hustling

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Decide what you want for yourself. What makes you happy? Hustlers have big reasons “why” that drive their actions. Non-hustlers drift. Develop your ability to create value for others. Your ability to have the life you want will be directly proportionally to your ability to … [Read more...]

The Case Against Content Marketing and Inbound Alone

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There are more people who will not happen upon your content marketing efforts than people who will. You may get a fair amount of traffic. Some of that traffic may even come from your dream clients. Check your content and optimize it for search engines. use the cleverest of … [Read more...]

5 Things That Are Never Finished

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Prospecting: No matter how good your sales, no matter how solid your business, you can never stop prospecting. You can and will lose clients, much of the time through no fault of your own. But you’ll only be able to effectively grow if you are always prospecting. Relationships: … [Read more...]

The Hustler’s Playbook: Hustlers Value Themselves II

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Hustlers value themselves. And they’re not afraid to capture some of the value that they create. Hustlers create so much value that people are willing to pay for it. The hustler knows this, and they know that because they create so much value, they are entitled to capture some … [Read more...]

The Hustler’s Playbook: Hustlers Promote Themselves

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Hustlers promote themselves and their work. They’re self-promoters. Hustlers are self-promoters. They are completely and unequivocally sold on themselves. Hustlers aren’t self-promoters because they are arrogant or selfish. Hustlers are self-promoters because they believe deeply … [Read more...]

Known, Liked, and Trusted: A Revision

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For three decades my friend was a successful salesperson. He was gregarious, charismatic, and charming. His method was to develop a personal relationship with his clients that was very much a friendship. He would invest his time and his money in that friendship. If his clients … [Read more...]

Race to the Top

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Excellence isn’t found at the bottom. There is nothing in the lowest price category that it the highest quality, best experience, or most meaningful. Nothing. Excellence can’t be found by cutting your prices, cutting your spending, or creating less value. In any category, … [Read more...]

Why You Aren’t Buried With Work

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There is a reason you aren’t buried with work that others are. The first rule to getting out of a hole is to stop digging. Some people I know have more work than they can handle. They really want to stop digging, but they can’t. They say “yes” to everything, and they are … [Read more...]

The Hustler’s Playbook: Luck Loves a Hustler

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The hustler never sits around waiting for their lucky break. The hustler goes out and engages with the world, and in doing so, creates new opportunities. To the non-hustler, it looks like the hustler got lucky. But the hustler knows that luck won’t sit on your couch and watch … [Read more...]

The Hustler’s Playbook: Hustlers Value Themselves

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There is a psychological phenomenon called impostor syndrome. When someone manifests impostor syndrome, they feel that aren’t worthy of the position in which they find themselves. They run from success because they fear being found out. What if they’re not really that good? What … [Read more...]