How to Care, Create Trust, and Create Greater Value

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Caring is at the heart of consultative selling. Transactional selling models are built on not caring. This is why they often unwittingly destroy trust. Here is how you can care more, create more trust, and by doing so, create greater value. Be Client-Focused: The more focused … [Read more...]

What We Can’t Measure

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Did you create value during that sales call? How much value exactly? What was your dream client’s perception of the value that you created? Did you influence the buying process? Did you create trust? How much trust? Does your dream client like you? Are you more likable than … [Read more...]