Lowest Price Comes at a Cost That Is Too High

Alt text image of a knob turning to higher risk from medium

The resort where my family and I recently stayed has a contract with a transportation company. The transportation company mainly moved people from the resort to the theme parks and back, but they also transported them to shopping malls, restaurants, and other stores. It is a nice … [Read more...]

On Cutting Too Deeply

Alt text image of a barber cutting off too much hair

If you have a choice of adding value or cutting your price, find a way to add value. Adding value improves your performance and cutting your prices reduces the profit you have to create that value. If you have a choice of differentiating your offering or cutting your price, find … [Read more...]

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