You Are Selling for Competitive Advantage

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You aren’t just trying to compete for your dream client’s business; you’re trying to win their business. Everything you do, every sales interaction, needs to be designed to create a competitive advantage. You want a complete and total mismatch when your dream client evaluates you … [Read more...]

Peter Drucker for Salespeople and Sales Organizations

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Peter Drucker's most famous quote is arguably, "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the … [Read more...]