Stay On Message

alt text image of a sign saying stay on the trail

A few years ago, I spoke to a big sales organization. Their leadership team was brilliant. They were all on message, and the message was powerful. But it fell flat with the sales force. I wasn’t sure why it didn’t inspire them. For some reason it just didn’t … [Read more...]

Mailbag: How to Badmouth Your Competitor

Mailbag: How to Badmouth Your Competitor

John writes: I am a landscape designer/landscape contractor.  I just took a call from a client about a drafting a landscape design.  They said they had also contacted one of my competitors and I really wanted to say, “Oh, they’re great at mowing lawns.  However, they … [Read more...]

You’ve Found the Bottom

alt text image of an empty well

You can stop chasing the bottom now. You found it. You can't afford to cut your price anymore. You can't afford to make a less money than you're making now. You already can’t afford to deliver and execute on the promises you made. You don’t have the necessary profit. You … [Read more...]

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