Posts Tagged ‘compelling’

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Move the Pain Forward

It's hard to break bad habits. It's hard to change especially when you cannot yet sense the danger of not changing.

If you smoke a cigarette today you won't die. Well, at least you won't die today. And you won't die tomorrow either.

If you eat…

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Stay On Message

A few years ago, I spoke to a big sales organization. Their leadership team was brilliant. They were all on message, and the message was powerful. But it fell flat with the sales force. I wasn’t sure why it didn’t inspire them. For some reason…

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