Why Your Dream Client Trusts Their Problem More Than They Trust You

alt text image of three businessmen, see no evil, hear no evil, speak no evil

Your dream client knows that they have a problem (go here for a definition of dream client). They know that their problem is serious, that it is hurting their results, and that it is costing them money. But for some reason, they won’t change. Why won’t they change? Because they … [Read more...]