How to Put Yourself in Foul Mood (Or Not)

alt text image of a hypnotist

Ever in a seriously foul mood? Ever find yourself in a bad mood for no reason at all (or no good reason anyway)? I was at the eye doctors’s office for a 4:30 appointment. At 4:45, one of the doctor’s assistants did the pre-examination. And then I sat for 45 minutes, the first 30 … [Read more...]

The Professional and the Amateur

alt text image of a craftsman

The professional never stops studying their craft. They never stop training, and they never stop trying to make the distinctions that allow them to improve their performance. The amateur stops learning as soon as they achieve some basic level of competence. They stop training , … [Read more...]

The Difficult Choice Is Easy

alt text image of two street signs, one pointing to the easy way, the other pointing to the hard way

Some things that you might believe make selling easier actually make it far more difficult. You might believe that lowering your price makes it easier for your client to choose you over your competitors. But lowering your price lowers the perception of value that you are … [Read more...]

A Choice of Two Impostors

A Choice of Two Imposters

Many people aren’t living the life they really want to live. They aren’t doing what they want to do, and they aren’t being who they really are. Instead, they’re pretending to be someone else. They’re pretending to be the person that other people expect them to be. It’s easier to … [Read more...]