The Truth About Buyers

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Buyers are researching your product, or service, or solution and have already made a list of sales organizations they are going to consider. Buyers are too busy to be bothered with salespeople because they already have as much information as the salesperson. Salespeople aren’t … [Read more...]

How You Sell. How You Buy.

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Any time that you make assumptions about buyers, ask yourself if that assumption is true about you and the way that you would buy. If you were your buyer, how would you want the salesperson charged with winning your business to approach you? Would you want a spam email in your … [Read more...]