The Sales Blog
The hungrier you get, the more willing you are to eat something that isn’t really good for you. If you’re starving, all of your discipline around eating goes straight out the window, doesn’t it? That’s why you’re not supposed to wait until you are starving to eat (and … [Read more...]
You aren’t just trying to compete for your dream client’s business; you’re trying to win their business. Everything you do, every sales interaction, needs to be designed to create a competitive advantage. You want a complete and total mismatch when your dream client … [Read more...]
As a leader, you are so mired down with work that there isn’t any hope of every truly being caught up. You can delegate and defer to your hearts delight, but the demands are unrelenting. It can feel like every time you get one activity that needs your attention under control … [Read more...]
Elephants are enormous–and enormously powerful–animals. Upon arriving at the elephant sanctuary in Johannesburg, South Africa, I was immediately informed of the ground rules. The first rule is to understand that the elephants that I was about to interact with we’re not … [Read more...]
Adapted from an old fable. A new salesperson beginning his first day of work turns and asks an old, veteran salesperson about his new job. He says, “What’s it really like here?” The veteran salesperson says, “What was it like where you sold before?” The new salesperson … [Read more...]
This note comes in today's mailbag: James writes, “I have a hard time closing the sale. I struggle between wanting to be passive and carefree about the deal, and being too aggressive, and then worrying about losing the sale. I have the skills and competency and experience to … [Read more...]
Each of these four imperatives ensures that your sales force is effective at the individual level. They’re all necessary to building and sustaining a high performing sales force. A Prospecting Plan that Opens Opportunities: It’s one thing to expect your salespeople to … [Read more...]
Getting a “yes” is more difficult than getting a ‘no.” You have to work very hard for a “yes.” You have to work very hard to understand your dream client’s needs. This is easier said than done, and it almost always requires that you start building that … [Read more...]
You don’t always need access to the highest levels of your dream client to make a deal. You don’t necessarily need access to the C-Suite to find the authority you need to win. But you do need the “CEO of the problem.” The title “CEO of the problem” isn’t a real … [Read more...]
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