What the Oscars Can Teach You About Your Sales Presentation

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I don’t watch the Academy Awards anymore. I love the movies. I love storytelling. And I love to watch what a group of creative people can put together. But the Academy doesn’t understand their medium or their audience. The Hollywood insiders care about all of their technical … [Read more...]

Two Bites of Dessert

alt text image of a tray of desserts

I read somewhere once that the maximum amount of pleasure you can derive from eating dessert comes in the first two bites. Any bite beyond the second bite doesn’t increase the pleasure. In fact, it reduces it. The same is true for the distractions and novelties that engage your … [Read more...]

No Margin Is An Error

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No profit margin wouldn't be an error; it would be a disaster. This is a different margin. It never fails that type-A personalities try to fill every block on the calendar. They try to cram as much as they possibly can onto the calendar because, in their minds anyway, they … [Read more...]

Rumble Strips and Feedback

alt text image of rumble strips

You know how you are sometimes driving down the road and you run a little bit off course? Rumble strips are those lines carved into the side of the road that create a loud noise and vibration. They are they to provide you with the feedback that you’re slightly off the road. … [Read more...]

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