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There Is No Demand Generation

There Is No Demand Generation

There is no such thing as demand generation. Unless you show up to work to find a long line of people outside the front door insisting that you sell them your product or service, there is no demand. But don’t worry, you need not create demand, as humans already have ...

Reasons You Lose Deals

You may not know why or how you lose deals, but there are a handful of reasons. Avoid the actions and behaviors that cause ...

The Value Of Creating Value

Salespeople looking to succeed must go against the current fashions in B2B sales. For reasons that are difficult to ...

Extreme Other Orientation

Much of the time, without meaning to, salespeople use language that is self-oriented. Some part of this self-orientation ...

On Becoming Post Political

Politics can make people miserable, but you don’t need to allow that to happen. You don’t want politics to be your identity ...
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How to Flip the Script-Turning Negative Events into Learning Experiences

According to the Sidran Institute, approximately 70 percent of U.S. adults have experienced a traumatic event at least once ...

The Resurgence of Eat Their Lunch

Recently, there has been a resurgence of interest in Eat Their Lunch: Winning Customers Away from Your Competition. Several ...

Profit Or Perish

There are a number of sales experts who believe that nothing has changed in B2B buying and B2B selling. It’s odd that people ...

Negativity in Social Media-How to Protect Your Mental Space

This year, between 3.96 billion and 4.9 billion people use social media daily. The takeaway is that a large portion of the ...
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From Insight to Foresight: Crafting Strategic Outcomes

One of the most effective sales strategies is information disparity, knowing what your prospective client doesn’t know. If ...

Bridging the Business Acumen Gap- A Primer for Transparent Conversations

Business acumen means understanding how business works, including the vocabulary used and the concepts that provide a ...

Leadership Mindsets: How Cognitive Biases Shape Team Culture & Performance

The way you lead affects your team. A negative leader will cause their team to be negative, while a positive, optimistic, ...

Email Prospecting: ValueMail

Every day on planet Earth, 4.7 billion people send 347 billion emails to others. This number is projected to grow to 361 ...
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Tackling Negativity-A Salesperson's Guide to Thriving Amid Rejections

For as long as I have been writing here, I have written about the importance of mindset. Your mindset is critical, and ...

Proposal Cartography: Mapping the Journey to 'Yes'

You’ve been working with your contact and their team for several weeks. Most of this time has been working on adjusting what ...

Structured for Success: Sales Meetings That Boost Accountability

You cannot enforce accountability among your staff without reviewing the outcomes each member of your team self-reports. ...

Solution Design: Conducting the Solution Orchestra

One way to improve your sales approach is to treat the sales conversation as a collaboration. You and your contacts are both ...

Measure, Manage, Multiply: The Accountability Playbook for Sales Leaders

Many problems that plague sales leaders and sales managers can be traced back to a lack of accountability. Because B2B sales ...

Advanced Discovery-The Discovery Compass-Navigating Toward Value

You win and lose deals in the discovery process. This is part of your audition for a prospective client, when they will ...

From Dilemma to Deadline-A Sales Leader's Decision-Making Blueprint

If you are a sales leader or sales manager, you struggle to get everything done. You want to work with your team, but you ...

How Consultative Is Your Sales Approach?

One way to improve your sales approach is to be consultative. The more consultative you are, the easier it is to win deals, ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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