Value

alt text image of a gate that is chained and locked

Why the Factory is Moving South

Running a business isn't easy.

I just watched a video in which the leader of well-known and well-respected brand informed his workers that their jobs would be eliminated in the next two years while the facility relocates to Mexico.

The leader of…

Continue Reading
alt text image of a fight's fist as a metaphor for heavy hands

Heavy Hands

When a boxer is said to have "heavy hands," it means that their punches cause a lot of damage. Some slight, very unassuming fighters possess devastating, knockout power. These heavy-handed punchers beat fighters who appear to be bigger,…

Continue Reading
alt text image of a business woman at her desk as a metaphor for it matters how you sell

It Matters How You Sell

Your prospective client will treat you in a way that is consistent with how you approach them.

If you lead with your product, its features and benefits, and focus on the transaction and the price, then your prospective client will treat you like…

Continue Reading
alt text image of a magician dropping discounts into a hat as a metaphor for lower price equals greater risk

Lower Price Equals Increased Risk

The sales team knew that their pricing was very close to their competitor’s price. They knew that their solution was perfect for their dream client, but so was their competitor’s solution. The decision wasn’t going to be an easy one for the…

Continue Reading
alt text image of table with a plate

Delivering Experience

My wife and I had no sooner sat down to dinner and the waitress was already standing at the edge of our table, ready to take our drink orders. That might seem like good service, but we literally hadn't even placed the napkin on our laps. So, we…

Continue Reading
Anthony Iannarino Head Shot

Follow me on your favorite social networks:

Share this page with your network