The Sales Blog
There are reasons that your hard to connect with dream clients are hard to reach. They have too much work, too little help; they’re being asked to do more with fewer resources. They are time-starved. They don’t really buy what you sell. They don’t hear anything in your … [Read more...]
Almost daily I see social media folks with good intentions suggest that cold calling is dead. They (incorrectly) write that selling is dead, that no one likes salespeople, and that even salespeople don’t like being salespeople. With good hearts, they suggest things like … [Read more...]
You’re using social media tools to look at your prospective clients. You’re using things like LinkedIn, Twitter, and Facebook to get an understanding of who your prospective client really is, what they’re thinking about, and how you might make a connection. And that’s all … [Read more...]
Most people don’t really intend to be takers. They don’t intend to do social media wrong. But the tool kit makes it easy. It’s easy to find people with an audience. And it’s easy to find their email address. But that doesn’t mean that you are entitled to leverage … [Read more...]
A question on Focus.com and the accompanying responses got my attention. Actually they got my attention because my name and the two posts I wrote about how I write were included in a response. The question is how many blog posts do you have to write a week to keep your reader's … [Read more...]
Leaving A Trail of Negativity Behind You
You’re entitled to your opinions. It’s okay that you have strong political leanings in some direction. You might even believe that it’s your duty and responsibility to share your opinions with the rest of us. But you might do well to consider whether social media is the … [Read more...]