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On Social Value

One of the primary challenges many companies face using social is a lack of understanding of social value.

Because they misunderstand social value, these companies (and many individuals) fail to create enough value to be relevant and to create a…

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After Inbound

After inbound produces the lead, then what? Let’s assume inbound drives enough leads to you that you should be able to generate the revenue, then what?

  • Do you know how to qualify those leads, ensuring that you are spending your time with the…
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