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Do You Remember How to Close?

Two weeks ago I told a client that his team needed to go back to the playbook I helped them build and the planned dialogues therein. He said, “To you those words are easy, but to our people they sound aggressive.” He’s not wrong. It’s…

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Disciplines and Goals

Last week’s newsletter filled up my inbox. I had written about goals and what I call “discipline lists.” But of the dozens of emails I received, there were only two questions asked over and over again. Those questions were, “What is on your…

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Let Me Pitch You

Let Me Pitch You

This morning I needed to sell one of my clients on an idea. I knew it was the right idea, and I knew it was totally aligned with the outcome that she needs right now. The only challenge is that my advice conflicts with advice she received from a…

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