Commitments By Degree of Difficulty

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We tend to think of the final close as being the most difficult to obtain. But this isn't true. Here is a lis of the commitments you need to gain by degree of difficulty. These three commitments are relatively easy to gain. Even signing the contract is an easy commitment to gain, … [Read more...]

If You Really Want to Be a Closer

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The real close when you make a complex sale doesn’t occur when your prospect signs the contract and through all your effort becomes a client. The real commitment you need to gain only starts when your dream client signed your contract. The real close is gaining their commitment … [Read more...]

Always Be Comfortable

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I received a few emails about my Always Be Closing post from yesterday. Some people thought that this was old-school advice of the kind that is no longer useful in today's day and age. One email insisted that not only was closing no longer useful advice, but the better advice … [Read more...]

Always Be Closing

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I once wrote Always Be Advancing. I borrowed the term from Neil Rackham’s 1988 hit, SPIN Selling. The idea is exactly right the way Rackham laid it out in the book. Now I am afraid it is exactly wrong, but only because salespeople are softer than ever and more afraid of any … [Read more...]

The 3 Levels of Sales Skills

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There is no way to succeed in sales without passing through three stages. First, you have to learn the fundamentals of selling. You have to learn to close, or gain commitments. Doing doing so also requires that you learn how to overcome objections and resolve concerns. You also … [Read more...]

How to Make Selling Harder Than It Has To Be

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You are making selling harder than it has to be. When you leave a sales interaction with your dream client without a firm commitment that moves the opportunity forward, you are reducing your chances of gaining that commitment, and you are extending the time it will take you to … [Read more...]

Translating Price Objections

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Sometimes what you hear isn’t what is said. Fortunately, I am fluent in “client,” and I can translate. You thought you heard a price objection. Your price is higher than your competitors. Translation: I don’t perceive the value and you haven’t differentiated that value. If … [Read more...]

5 Reasons Your Deal Isn’t Closing

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Deal stuck? Here's why. It’s Still a Lead You don’t close a lead. You only close opportunities. The reason that you can’t (and won’t) close some of the deal in your pipeline is because they are still only leads. In order to convert a lead to an opportunity, your prospective … [Read more...]

Faster At What Cost

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Most of the things that make sales go faster are bad for long term relationships--and longer term results. Trying to close faster only creates resistance on the part of your buyer. Making sure that you take them through all of the stages of their process, even if it feels like … [Read more...]

Selling Is Conversations and Commitments

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When you boil selling down to its fundamental elements it is two things: conversations and commitments. This is as true for a complex sale as it is when you sell your teenager children on cleaning their rooms (or they sell you on why they haven’t). Prospecting is the act of … [Read more...]