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Sell For Lifetime Value

Let’s say you are calling on a customer that spends $250,000 on whatever it is that you sell. For you and your company, that’s not a huge deal, and it isn’t a small deal either. It’s just slightly larger than your average deal with a…

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When to Be Directive

My son is taking Algebra II. The class is part of the Common Core curriculum, and as such, the teacher is not allowed to instruct him. Instead, he has to work with three of his peers to teach himself Algebra II. He is having a difficult time.

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Trading Up

The technological tools often make it easy to trade down to more impersonal, more transactional mediums. But you don't have to trade down; you can just as easily trade up to more personal, more value-creating mediums. And by doing so, you can

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