What You Should Expect

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Expected Expectations Your dream client should expect you to pursue them over time. They should come to expect your calls, your emails, your invitations, and all of the efforts you put into nurturing a relationship. They should expect you to be unrelenting. They should not learn … [Read more...]

Virtuous and Vicious Cycles

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Sometimes you end up in a loop. That loop can lead upward, producing better and better results. That loop can also descend deep into what can feel like Hell. Some cycles are virtuous and some are simply vicious. The Vicious Cycle Lower margins make it difficult to deliver … [Read more...]

Be the Value

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Value is in the eye of the beholder. There are lots of different ways to think about value. But you can be the biggest part of the value proposition. Your Business Acumen You create value by understanding fundamental business principles. You understand how what you do is … [Read more...]

Prospecting is a Campaign

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Prospecting isn't an event. Prospecting isn’t something that you do one time in an attempt to open an opportunity in a relationship with your dream client. Prospecting is a campaign. You know I’m still a big fan of cold calling (download my free e-book here). But cold calling by … [Read more...]

On Friction

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The military strategist Clausewitz described the fog of war as friction. For Clausewitz, war was different in practice than on paper. You can have a strategy, a plan, and well-rehearsed tactics, but as soon as you come into contact with the enemy, there are so many variables that … [Read more...]

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