On a Positive Negative

On a Positive Negative

It’s difficult to overthrow the status quo. People don’t change without good reason. The kind of gaps that give rise to change can be negative or positive. The survival of the company is the greatest possible dissatisfaction and threat a business will ever face. That's … [Read more...]

Even More on Dissatisfaction in Sales Opportunities

alt text image of a road sign pointing to status quo

In theory there is no difference between theory and practice. In practice there is.     - Yogi Berra Pull up your pipeline report. Pick a live opportunity. It doesn't matter which opportunity it is, just pick one. Now, tell me why your prospective client is absolutely going … [Read more...]

On Dissatisfaction

alt text image of a finger pointing at a first aid sign

People don’t change unless and until they are dissatisfied. Without dissatisfaction, there’s nothing to compel your prospective client to do something. There’s no reason for them to take action. Your job in sales is to discover dissatisfaction or create it. Find … [Read more...]

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