Value Creator’s Code: 100% Brand Equity

alt text image of revolution fists

Not so long ago, call it right after World War II, a bargain was struck. You would trade 47 years of your life for a salary, healthcare, and a pension plan. At some point in time this bargain fell apart. It wasn’t broken all at once. It deteriorated over time, maybe starting in … [Read more...]

How to Think About Your Critics

How to Think About Your Critics

It's easier to be a critic than it is to be a creator. The critic has only to find fault. They believe that the value that they create is in tearing others down. In truth, the critic is so afraid of having their own work criticized that they can't bring themselves to produce … [Read more...]