Let’s say you are calling on a customer that spends $250,000 on whatever it is that you sell. For you and your company, that’s not a huge deal, and it isn’t a small deal either. It’s just slightly larger than your average deal with a…Continue Reading
Weak salespeople tell the client what they want to hear. Great salespeople tell the client what they need to hear.
Want to Hear
The weak salesperson tells the client what they believe he wants to hear. They believe that by telling the client…Continue Reading
Your strengths are different from your competitors. So are your weaknesses. Even though you sell exactly the same thing, many of your processes are different. You have different capabilities and different limitations. You produce different…Continue Reading
I am a landscape designer/landscape contractor. I just took a call from a client about a drafting a landscape design. They said they had also contacted one of my competitors and I really wanted to say, “Oh, they’re great…