Mailbag: How to Badmouth Your Competitor

Mailbag: How to Badmouth Your Competitor

John writes: I am a landscape designer/landscape contractor.  I just took a call from a client about a drafting a landscape design.  They said they had also contacted one of my competitors and I really wanted to say, “Oh, they’re great at mowing lawns.  However, they … [Read more...]

Low Price, Difficult Execution. Higher Price, Easier Execution.

alt text image of the wrong puzzle piece being screwed into a puzzle

Many of your prospects believe you are supposed to be transactional. Especially when it comes to your price. Globalization has made the entire world our competitors, including places with lower labor costs and every bit as much intellectual power. The Internet has … [Read more...]

Don’t Try to Make Selling Easy

Don’t Try to Make Selling Easy

If your business model isn’t lowest price, and it almost certainly isn’t, then you can’t afford to sell price. As much as you believe it would make it easier to sell, it would do nothing to help your produce better sales results. Here are a few reasons why. Execution Is … [Read more...]

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