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The Story Your Client Needs to Hear

The Story Your Client Needs to Hear

You have been taught, trained, and told stories in sales. These stories may include your company’s history, starting from its inception up to the present day, or the story of your solution and how your company discovered a better way to deliver value. But the most used ...

Sell To People Who Buy What You Sell

B2B sales continues to regress as many leaders value efficiency above all else. For these leaders, they believe that they ...

B2B Sales and the Dance

For as long as anyone can remember, sales leaders have sought a way to ensure their team wins deals. They spent a lot of ...

The Importance of Reading and Research in B2B Sales

Mark Twain once said that someone who doesn’t read is no better off than someone who can’t read. Yet, here we are in the ...

Following Up with Existing Clients in B2B Sales

After a long pursuit, you have won your dream client. You have a signed contract, your operations team is executing, and you ...
Information Disparity 2-part video series

Our Communication Breakdown in B2B Sales

Many salespeople want to act strategically but choose transactional communication mediums. You may believe no one wants to ...

Enduring Principles and Changing Sales Methodologies

Occasionally, I am challenged on my belief that sales has evolved—and it continues to. I often hear something like, “The old ...

The Importance of Self-Reporting in B2B Sales

Your CRM can capture dozens of metrics. It can record each salesperson’s activities, document opportunities as they ...

What Your Buyer Needs From You

If you believe that selling is difficult, know that buying is often more difficult. Part of what makes buying challenging is ...
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Why Ask Your Clients for Their Strategic Outcomes

Theodore Levitt, a marketing professor at Harvard Business School taught his students that people don’t buy drills; they buy ...

How to Not Sell - An Observation

Most of what you read here are articles designed to help you sell more by selling better. But lately, I have noticed that a ...

What Did Your Client Learn?

In a workshop with an excellent sales force, we played a game from Elite Sales Strategies: A Guide to Being One-Up, Creating ...

Priorities, Focus, and the Discipline to Get Things Done

People who want to get things done must determine their priorities so they can act on their self-discipline to ensure they ...
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How to Win a Client for Life

You can compete to allow you to win an order or a project, and you can compete to win a client for life. Once you succeed in ...

Until You Kill Your Darlings

The pull of habit and an unwillingness to change will prevent you from improving your results in sales. Even worse, as the ...

The Only Technology That Wins B2B Sales

As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet. Far be it ...

No One Wants to Talk to Me

To succeed in sales, you need a growth mindset that will allow you to persist after being told no. You also need to be ...
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The High Cost of Inaction in Sales

Between emails, text messages, the internet, Slack, and other interruptions, it is easy to be distracted by the overwhelming ...

How to Acquire More Client Time in B2B Sales

Leaders who push for sales velocity have things backward. Any suggestion that a salesperson should try to speed up the sales ...

The Regression of B2B Sales to a Transaction

Instead of progressing, B2B sales is regressing back to transactional approaches. Sales organizations and sales reps should ...

The Unwillingness to Change

In politics, if a candidate changes their position on an issue, they will be accused of flip-flopping. The accusation is ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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