How To Make Product Knowledge Training Effective

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When a sales organization has an opportunity to get their salesforce together in one place, they desperately want to give them product knowledge. This is a very good idea, but it is often executed in a way that makes it more likely that the salesperson will sell product instead … [Read more...]

The Differences In Order Acquisition and Client Acquisition

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There is a difference in acquiring orders and acquiring a client. You can acquire orders and not have acquired the client (or customer, as the case may be). Many business-to-business sales organizations get this wrong, especially when they need orders. They follow a sales … [Read more...]

Everything, Anything, Nothing, or Something

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Some people want to do everything. They want to chase every opportunity, no matter how little the return on their investment of time and energy. They want to pursue every initiative. They believe that they can do it all, but because they lack focus, they never really get anything … [Read more...]

This Is the Paradox of Insight

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The paradox of insight is that in order to be paid for it, you have to give it away. You can’t easily capture your dream client’s attention if you can’t share your ideas about how they can improve their results. That’s the value proposition for spending time with what you send … [Read more...]

On Internal and External Distractions

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There are countless external distractions that can keep you from focusing on what’s important. Some of these distractions are really important, and you need to pay attention them. Your child calling from the school sick and needing a ride home. Your best client calling with a … [Read more...]

Leadership and Two Types of Growth

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Leaders are responsible for envisioning the future and executing the plan to make that future a reality. This is growth: current state, new results, better future state. Leaders manage two types of growth. Company Growth The leader is responsible for the growth of their … [Read more...]

The Hustler’s Playbook: Hustlers Act With a Sense of Urgency

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You can tell a hustler from a non-hustler by the way that they walk. A non-hustler is moving forward, but not very quickly, and with no apparent purpose. A hustler, on the other hand, looks like they are flying, moving purposefully towards some target in front of them. And this … [Read more...]

Your Personal Path to Independence

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You are independent when you no longer need to rely on something or someone else. The first level of independence you need to reach is being independent of needing “this job.” This doesn’t mean that you are wealthy enough that you no longer need to work, although that is a level … [Read more...]

On Snake Oil and Medicine

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The people who sell snake oil stand on boxes and shout about it’s great value, how it has changed lives, how you will never be the same. They promise fast, effective, easy answers to serious problems. They’re great at their pitch. These hucksters want you to believe that the … [Read more...]

What You Do Between the No Answers

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The first “no” you receive when you ask your dream client for their time is usually neutral. The first “no” doesn’t mean that your approach is wrong or ineffective. That “no” most likely means that your dream client already has a partner, receives way too many calls, can’t … [Read more...]