Posts by: S. Anthony Iannarino

alt text image of two signs, the easy way, and the hard way

Do What Is Difficult

It's easy to reduce your price and eliminate it as an obstacle to a deal. It's difficult to increase your price once you have established a lower price, even when you create greater value.

It's easy to avoid dealing with a challenging customer…

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alt text image of a sign asking what makes you unique

How Are You Different?

If you are a salesperson, your prospective clients are going to ask you what makes you different. You absolutely must have a thoughtful, compelling answer.

If you are a sales leader, you need to prepare your team to answer this question. It…

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