--- title: Your Payment Plan for Success | The Sales Blog description: Success has a payment plan. Once you pay the price in full, you have what you want. But not before you’ve paid the price. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_262733288.jpg --- ### [Now booking SKO meetings for 2026/27! 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This idea has been gnawing away at me because it is so important. Everything that you want for yourself has a price. You have to pay in advance for every [goal](https://www.thesalesblog.com/blog/stop-drifting) that you set for yourself, and there is no way to cheat this iron law of success. Instead, just start making your payments. - If you want more money, you have to pay the price by studying how people generate income and [wealth](https://www.thesalesblog.com/blog/the-hustlers-playbook-hustlers-seek-freedom). You’ll also have to pay the price of creating value for other people, and the more money or wealth you want, the greater the value you need to create. Everyone wants more money, but very few are willing to pay the price to have it—especially when they discover how much hard work is required. - A lot of people want more customers or clients. They want to grow their business. But the price you have to pay to acquire new clients is paid in [prospecting](https://www.thesalesblog.com/blog/are-you-really-prospecting). You pay the price of learning to create a compelling value prop and dialing the telephone. “But Anthony,” you say, “I want the clients, but I hate cold calling!” The price is the same regardless of how you feel about cold calling. Right now I want better health and greater energy. I am paying the price of getting up at 5:00 AM to be at the gym with my trainer at 5:30 every day (even weekends). You have to pay the price of spending energy to create more energy. I had to pay the additional price of giving up my precious writing time, moving my writing to later in the day. I didn’t want to pay this price, but for about 60 days now, I have been making payments. And that’s how you do it. You pay the price a little at a time, day after day. Success has a payment plan. Once you pay the price in full, you have what you want. But not before you’ve paid the price.   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on September 10, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-16T12:55:37 PM", "datePublished" : "2015-09-10 20:21:07", "description" : "Success has a payment plan. Once you pay the price in full, you have what you want. 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