--- title: "The Hustler’s Playbook: Hustlers Persevere | The Sales Blog" description: Hustlers persevere. The hustler is determined to achieve their goals. It doesn’t matter how difficult the goal is to obtain. It doesn’t matter how many obstacles they need to overcome to reach their goals. The hustler keeps at it, chipping away, relentlessly taking action until they succeed. The non-hustler most of all seeks comfort. If […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-10-18-at-9_06_03-PM.png --- ### [Now booking SKO meetings for 2026/27! 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The hustler is determined to achieve their goals. It doesn’t matter how difficult the goal is to obtain. It doesn’t matter how many obstacles they need to overcome to reach their goals. The hustler keeps at it, chipping away, relentlessly taking action until they succeed. The non-hustler most of all seeks comfort. If something makes them uncomfortable, they’ll do everything in their power to avoid it. If the primary tasks that would allow them to reach their goal is difficult, they’ll change their goal. Determination means you continue to try even when you make little progress. The non-hustler doesn’t like obstacles. Two or three significant obstacles breaks their will. The hustler has [intestinal fortitude](http://www.yourdictionary.com/intestinal-fortitude). Intestinal fortitude is a combination of courage and endurance. Hustlers face their fears. They deal with pain (even though most of what we consider pain is only discomfort). They are willing to endure difficulties, setbacks, do-overs, rejection, being mocked by their peers, and even failure. But none of these seemingly negative occurrences ever dissuades them from continuing to pursue their dreams. Non-hustlers lack intestinal fortitude. They aren’t willing to do what is necessary if it means facing their fears or dealing with [pain](http://thesalesblog.com/blog/2013/06/24/you-dont-want-no-pain-you-want-to-know-pain/). Where the hustler attached no negative meaning to the events they experience on their way to reaching their goals and finding success, the non-hustler attached only negative meaning. Difficult means impossible. Setbacks mean failure. Rejection is personal. Being mocked is being judged. The hustler is resolute and committed to what’s important. The non-hustler is uncommitted and half-hearted in the few things they are willing to try. Other hustlers recognize a brother or sister of the path when they see their determination, their willingness to persevere. The non-hustler sees someone who doesn’t know better, who should have long ago given up, and someone they can never understand. If you really want what you profess to want, then you have to be willing to persevere, come what may. That’s what hustlers do. Nothing less is acceptable. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [The Hustler's Playbook](https://www.thesalesblog.com/blog/tag/the-hustlers-playbook) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on October 18, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-10T7:41:21 PM", "datePublished" : "2014-10-18 21:47:06", "description" : "Hustlers persevere. The hustler is determined to achieve their goals. It doesn’t matter how difficult the goal is to obtain. It doesn’t matter how many obstacles they need to overcome to reach their goals. 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