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The Disruptive Age Doesn’t Care About You

The Disruptive Age doesn’t care about you or your problems.

The social, economic, political, cultural, and scientific factors impacting your business don’t care about your business model. They don’t care about your pricing model either. All of the events taking place in the world don’t care whether or not you are interested in them. They are going forward, with or without you, and regardless of the impact they have on your business or life.

You don’t want an economic downturn because you have made commitments to the board, to your management, and to your investors? So what. The economy tanks anyway. Then it takes off whether you are ready to capitalize on it or not.

You can’t afford a tight labor market and the fact that you are going to have to pay more for the talent you need. So what. The price you pay for A-players goes up whether you like it or not.

You don’t think it’s fair that your competitors have found a way to use the new marketing tools to capture mindshare, that they are engaging the young market on places like Instagram? You don’t like it, and you think its tacky? Tweet your problem to @cluelessandfallingfurtherbehind since you don’t have a Snapchat or Instagram account.

You don’t like creeping socialism and the massive increase of regulations? You don’t think we’re building a large enough social safety net and you believe you are being hurt by Corporatism? I hope your political leanings Left, Right, or Middle keep you warm at night. The Disruptive Age doesn’t care. It’s motoring.

You’re worried that driverless cars and robots mean the end of manual labor and the final nail in the coffin of the Industrial Age? Yeah, me too.

Time marches on relentlessly. We progress, never straight forward or straight upward, and often with as many backwards steps as forward steps. We’re moving forward now, and in a few years you are going to look back and recognize the breakneck speed of change–and the massive disruption.

Darwin never said the strongest of the species survives. He said the “most adaptable” to change survives. And the fastest to adapt not only survive, they thrive. Get moving.


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