--- title: Leadership and Two Types of Growth | The Sales Blog description: "Leaders are responsible for envisioning the future and executing the plan to make that future a reality. This is growth: current state, new results, better future state. Leaders manage two types of growth. Company Growth The leader is responsible for the growth of their company. They’re responsible for things like revenue growth, profit growth, increased […]" image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_195722813.jpg --- ### [Now booking SKO meetings for 2026/27! 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This is growth: current state, new results, better future state. Leaders manage two types of growth. #### Company Growth The [leader](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjY08eywIT9AhXZkIkEHbToBuEQFnoECA4QAQ&url=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fthe-awesome-power-of-strong-leadership&usg=AOvVaw0fFBJExF-cHVeTMX0JW2XL) is responsible for the growth of their company. They’re responsible for things like revenue growth, profit growth, increased market share, and the growth of new capabilities. This is true whether you are the CEO, COO, CFO, CSO, department head, manager, shift supervisor, or team leader. This type of [growth](http://thesalesblog.com/blog/2013/05/18/three-imperatives-for-revenue-growth/) as a responsibility is expected of leaders. But the second kind of growth is the catalyst for the first type of growth. And often it isn’t given the same attention as the first. #### Individual Growth The growth of a company is accelerated when the leader focuses on the second, equally important type of growth: the [growth of the individuals](http://thesalesblog.com/blog/2014/07/04/your-personal-path-to-independence/) that the leader is responsible for leading. In order for a company to grow, the individuals within that company also need to grow. They need to grow by adopting [new beliefs](http://thesalesblog.com/blog/2010/12/11/how-to-stop-entrenching-yourself-in-unhealthy-beliefs/) of what is possible, new beliefs of what is necessary, and new ideas about who they are. Einstein said it this way, “We cannot solve our problems with the same level of thinking that created them.” The individuals inside the company also need to grow by gaining new capabilities, new competencies, and new skill sets. The greater the capabilities and skill, the more easily and more certain you produce new results. Leaders spend a lot of time and energy working on the first type of growth, the growth of the company’s results and financial metrics. Great leaders invest time in the second type of growth, the [growth of the individuals](https://www.thesalesblog.com/sales-team-management) that produce the first type of results, knowing that this is the fastest, surest way to produce those results.   ###### Tags: [Leadership](https://www.thesalesblog.com/blog/tag/leadership) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on July 6, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![how-to-lead-ebook-v3-1-cover (3)](https://www.thesalesblog.com/hs-fs/hubfs/how-to-lead-ebook-v3-1-cover%20(3).jpg?width=768&height=994&name=how-to-lead-ebook-v3-1-cover%20(3).jpg) ### How to Lead: The Leadership E-Book As leaders, we're faced with decisions everyday—not all of which are easy to make. Learn how to make those tough decisions, hold yourself and your team accountable, and build a legacy with How to Lead: The Leadership E-Book. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/d345d648-812a-428a-81e4-53ce30822212.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d345d648-812a-428a-81e4-53ce30822212) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-07T11:03:41 PM", "datePublished" : "2014-07-06 21:00:04", "description" : "Leaders are responsible for envisioning the future and executing the plan to make that future a reality. This is growth: current state, new results, better future state. Leaders manage two types of growth. Company Growth The leader is responsible for the growth of their company. 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