Joe De Sena is an entrepreneur, an ultra athlete, an adventurer, the Founder of the Spartan Race (sponsored by Reebok), and the author of the New York Times bestseller Spartan Up! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life. Joe has always been in the arena. I invited Joe on to speak about starting the Spartan Race, ultra events, discomfort and growth, and what you can learn by stretching yourself beyond your comfort zone.
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