--- title: Nothing New Here | The Sales Blog description: "The timeless principles are timeless for a reason: they’ve stood the ultimate test, the test of time. Time has a way of sorting the wheat from the chaff. But some don’t understand that the big principles, the enduring truths, are what really matter. They want something new. If something isn’t novel, they say, “Not interesting. […]" image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_131803613.jpg --- ### [Now booking SKO meetings for 2026/27! 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Time has a way of sorting the wheat from the chaff. But some don’t understand that the big principles, the enduring truths, are what really matter. They want something new. If something isn’t [novel](http://thesalesblog.com/blog/2011/02/12/the-only-opening-move-in-sales-and-the-lure-of-novelties/), they say, “Not interesting. Nothing new here.” But there is only one story. Boy meets girl, boy loses girl, boy wins girl’s heart. Or a variation on the theme: Man faces nature, man is challenged to survive, man overcomes challenge. In every case, the protagonist’s character is challenged. It’s the challenge of embracing the big, timeless principles to become what we might become. That’s the story. All great works are an interpretation of some enduring principle or idea. They’re the principle viewed through one person’s lens. This is what and how great teachers teach. [Stephen Covey](https://www.stephencovey.com) didn’t invent the Seven Habits. He wrote them down. [Tom Peters](http://tompeters.com/blog/) didn’t invent excellence. He wrote down his observations (still is, in fact). [Warren Bennis](http://warrenbennis.com/index.htm) didn’t invent leadership. He interpreted it. [Charlie Green](http://trustedadvisor.com/trustmatters) didn’t invent trust. He wrote down some of the observable rules. Those that seek shortcuts, get-rich-quick, lose-weight-fast solutions love novelty. They are always searching for the next “next” thing. But by doing so, they lose themselves in a search that can only lead them back to where they started. These novelty-seekers want to become what they might become without having to wrestle with the great, timeless principles. They want the results without having to develop the character. In the end, there is no character development in tactics. There is no journey made up of shortcuts. There haven’t been any secrets of success for a very, very long time. There’s nothing new here. #### Questions In what areas do you seek novelty? What timeless principle are you avoiding? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on April 8, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-10T5:23:38 PM", "datePublished" : "2014-04-08 21:00:07", "description" : "The timeless principles are timeless for a reason: they’ve stood the ultimate test, the test of time. Time has a way of sorting the wheat from the chaff. But some don’t understand that the big principles, the enduring truths, are what really matter. They want something new. 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