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So, Here’s My Post

Right now, we are in the middle of an epidemic. I believe I am the first to report this epidemic in a public forum, and I hope by doing so I can spare you from being ravaged by this new disease.

The epidemic is the filler word “so.”

By the time I noticed this epidemic, I was already infected. I noticed it when I started to begin sentences with the word “So,” for absolutely no reason whatsoever. I never use filler words. As a public speaker, filler words are the devil, and here I was starting sentences with a ridiculous filler word.

Then I noticed the word “so” being used to begin sentences everywhere, including a sales conference at which I was speaking. Almost every speaker, mostly executives from the within the company, was already infected.

I started counting the times I heard a sentence begin with this new filler word in regular conversations. Two or three out of five sentences started with “so.” I could almost see the infection spread as one person used “so” and the person they were speaking with immediately matched them by beginning their next sentence that way.

It’s crazy. I know, right? Just sayin’ (I’m kidding. I’m not “just saying.”)


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  1. […] So, that’s my somewhat balanced and completely opinionated take on social selling, or selling through digital channels.  As usual, due to limitations of blog posts and time to edit, it’s half the story with twice the words, but I sincerely hope some of the ideas are helpful. […]